Sports Business
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Cynsiders
Changing the Model at EarthxTV
EarthxTV is an entertainment television network dedicated to the environment. CEO Dan Russell shares how it began…and where it’s headed. How did EarthxTV start? EarthxTV is an entertainment network dedicated to informing and inspiring people and organizations to take action toward a more sustainable future. EarthxTV began during COVID, an opportunity to connect […]
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Cynsiders
What to Watch This Summer
Summer Streaming Season is here. Despite Hollywood’s expected slowdown in the coming months as the WGA strike continues, the season has been bursting at the seams with incredible new shows, series and movies to catch this summer. After combing through listings, early screenings and pouring over trailers, Yahoo Entertainment’s Ethan Alter, David Artavia and Kevin […]
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Cynsiders
Passing the Gender Equality Vibe Check with Gen Z
A SeeHer Series By A Anthony, Ph.D., Cultural Insights Strategist at Horowitz Research As many U.S.-focused LGBTQIA+ Pride Month campaigns wind down, this is a perfect time for the media and marketing industry to reflect on the potential for a campaign’s lasting impact and impression on Gen Z. Did your marketing materials hit the cultural mark […]
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Cynopsis: Esports
06/29/23: The U.S. Federal Trade Commission’s battle with Microsoft continued this week
Thursday June 29, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The U.S. Federal Trade Commission’s battle with Microsoft continued this week, with both parties sparring over the legality of Microsoft’s $68.7 billion acquisition of Activision-Blizzard. The proceedings have sparked a number of revelations, such as Sony’s […]
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Cynopsis: Esports
06/22/23: Two of the biggest streamers in the world, Félix “xQc” Lengyel, and Kaitlyn “Amouranth” Siragusa
Thursday June 22, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Two of the biggest streamers in the world, Félix “xQc” Lengyel, and Kaitlyn “Amouranth” Siragusa, have signed with Kick in the latest coup for the rising streaming platform. Kick, which is owned by the founders of […]
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Cynopsis: Esports
06/15/23: Following backlash from the streaming community, Twitch rolled back new guidelines
Thursday June 15, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Following backlash from the streaming community, Twitch rolled back new guidelines for advertising and branded content. “Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from […]
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Cynsiders
The Curious Case of a Hit True Crime Series
ID’s hit docuseries “The Curious Case of Natalia Grace” follows the story of a couple whose adoption goes awry when they come to believe their little girl is actually a sociopathic woman with a hormonal disorder. Shannon Evangelista, Executive Producer and co-founder of Hot Snakes Media and the creator of the true crime tale, tells […]
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Cynopsis: Esports
06/01/23: The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks
Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]
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Cynsiders
The Long, and Mostly Short, of Connecting with Gen Z
Connecting with Gen Z means thinking small – at least in terms of length of content. Leo Fernandez, Senior Director of Creative Development at Team Whistle, explains how to make short form content resonate. Why should brands and publishers be focused on crafting and implementing a short form content strategy? The popularity of short-form videos […]
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