Cynopsis Archives - Page 16 of 42

“Gold Rush”: From Green Beret to Gold Miner

Discovery Channel’s “Gold Rush” miner and team leader Fred Lewis is a military veteran whose entire crew is comprised of vets – which is no coincidence. He explains the connection to Cynopsis. How does your training as a Green Beret help with your work as a gold miner? Training to become a Green […]

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Cynopsis: Esports

11/10/22: Worlds 2022 shatters viewership record

Thursday November 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The 2022 League of Legends World Championship set a new record with 5.1 million concurrent viewers across all platforms, according to Esports Charts. The event became the second-highest in esports history in concurrent audience; the Free Fire World […]

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“Opportunity Knock$” Puts the Real in Reality TV

Jamie Strayer, first-time producer of “Opportunity Knock$,” a not-for-profit TV series that uses technology to help Americans overcome the practical and mental elements of debt, explains how – and why – her show keeps it real. How is this show differ from other reality shows that aim to help people undergoing financial struggles, like “Going […]

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On the Move: BBC Studios

Three months ago, BBC Studios put global syndication and ad sales under one roof, a move aimed at unlocking growth that included the promotion of Tara Maitra to Chief Commercial Officer, Global Distribution,. Maitra tells Cynopsis how it’s going so far. As not all in the industry immediately think of the BBC as a commercial […]

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Cynopsis: Esports

11/03/22: Riot brings in $20 million from Champions bundle

Thursday November 3, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Global head of VALORANT esports Liam Faria announced Wednesday at the Esports Business Summit that Riot Games brought in more than $20 million from its 2022 VALORANT Champions bundle, an in-game cosmetic package centered around the world championship […]

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ID Works to Shift the Stigma Around Domestic Violence

ID is amplifying increased awareness around Domestic Violence Awareness Month this October with the launch of its “No Excuse for Abuse” campaign partnership with domestic violence organizations One Love Foundation and NO MORE. Jason Sarlanis, President of Crime & Investigative Content, Linear and Streaming, Warner Bros. Discovery, explains why the true crime network has a responsibility to step […]

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Cynopsis: Esports

10/27/22: Riot debuted Premier in alpha for VALORANT

Join SuperAwesome and a panel of marketers from adidas, Victoria’s Secret & Co.’s newest tween brand happy nation, and Publicis Sports & Entertainment on 11/2, to learn how they approached their next gen projects. This is a brands-only lunch event taking place at EBS next week. Request an invite now. Thursday October 27, 2022 […]

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Cynopsis: Esports

10/19/22: Updates on the Call of Duty League 2023 season

Thursday October 20, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Updates on the Call of Duty League 2023 season: The Toronto Ultra will host Major V, and the qualifying stages for Majors will consist of three weeks of online gameplay, during which each team will play five games. […]

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Making Podcasts Pay Off

Aiming to capitalize on a hot trend, Aliza Rosen launched AYR Media in 2020 with a very specific approach: Mine great stories and produce them first in podcast form; then adapt and sell that IP as TV series and films. At this point, she’s produced and released six different successful podcasts – the most recent, […]

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Meeting Consumer Demand with Real-Life Gender Representation

A SeeHer Series Advertising has long held the power to influence and shape cultural perceptions. As consumers’ awareness and expectations of gender equality increase, having predictive drivers of success becomes even more critical. In a breakthrough partnership, SeeHer and multinational market research firm Ipsos have released their first joint white paper, Strive for More. The […]

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