Sports Business
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Cynopsis: Esports
01/05/23: Pay transparency law reveals discrepancies among game devs
Thursday January 5, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. New pay transparency regulations are revealing rates for prominent game companies and publishers and highlighting discrepancies between pay at multiple large-scale operations. Kevin O’Brien, a quality assurance manager at Theorycraft and former QA manager for Riot Games’ VALORANT […]
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Cynsiders
A Call for Commitment and Consistency
A SeeHer Series In the first blog of 2023, SeeHer President Christine Guilfoyle shares what is needed for us to realize a world free from gender bias. Gender equality is a movement, not a moment. It is 2023, and we have learned that the progress we have made over the past decades is at […]
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Cynopsis: Esports
12/22/22: Fortnite developer Epic Games will pay $520 million to the Federal Trade Commission
Thursday December 22, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Fortnite developer Epic Games will pay $520 million to the Federal Trade Commission as part of a resolution of two complaints from the FTC. The FTC alleged Epic violated the Children’s Online Privacy Protection Act through its collection […]
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Cynopsis: Esports
12/15/22: The race for sought-after VALORANT partner positions is heating up
Thursday December 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The race for sought-after VALORANT partner positions is heating up as non-partner teams build out rosters to compete for two years of guaranteed partner status in various regional leagues. The battle is most intense in North America, where […]
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Cynsiders
Harnessing the Power of Podcasting
A SeeHer Series Lizzie Widhelm, SVP, B2B Marketing and Ad Innovation at SXM Media, Advertising Hall of Achievement inductee and Pandora’s first salesperson, dives into new research highlighting the rise of female podcast listeners, the opportunities for advertisers to reach this audience, and how the SiriusXM Podcast Network (the No. 1 podcast network with women […]
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Cynsiders
OOH Meets the Moment
Long gone are the times when OOH advertising meant a static billboard. Today’s OOH advertising category includes digital signage that can be changed as rapidly as the weather and brand messaging campaigns that are being further maximized with the utilization of connected TVs, social media, QR codes, programmatic and new spatial capabilities. Julie Radlovic, Group […]
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Cynopsis: Esports
12/08/22: The fallout from the Smash World Tour’s cancellation continued this week
Thursday December 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The fallout from the Smash World Tour’s cancellation continued this week as Panda Global CEO Dr. Alan Bunney was ousted from the organization. Bunney was cited by multiple Super Smash Bros. tournament organizers as having attempted to coerce […]
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Cynsiders
Ready, Player One?
A SeeHer Series The metaverse is upon us, and brands are scrambling to figure what the opportunities are and how to activate them. SeeHer is partnering with Cincinnati agency Curiosity to develop the insights and data marketers need to succeed in cyberspace. In this week’s column, Curiosity Co-owner Ashley Walters, executive director of the agency’s […]
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Cynopsis: Esports
12/01/22: NYT report casts doubt on esports profitability; Fortnite and NFL launch in-game experience; FTC considering battle with Microsoft over ATVI deal
Thursday December 1, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. A New York Times story about the uncertain profitability of esports has made waves in the industry this week. “They certainly pitched us that the growth of these leagues would be meteoric,” Misfits founder and CEO Ben Spoont […]
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Cynopsis: Esports
11/17/22: International Olympic Committee to host the first Olympic Esports Week in Singapore
Thursday, November 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The International Olympic Committee will host the first Olympic Esports Week in Singapore in June 2023, the IOC announced Wednesday. The event, which will take place from June 22-25, “will showcase the best of virtual sports – hybrid physical […]
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