Cynopsis Archives - Page 14 of 42

02/16/23: The English Premier League and Electronic Arts are nearing a $600 million deal

Thursday February 16, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The English Premier League and Electronic Arts are nearing a $600 million deal that will see EA retain its status as the lead gaming partner for the Premier League, according to a report from Sky Sports. EA would […]

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Cynopsis: Esports

02/09/23: Recent layoffs at esports and lifestyle organization 100 Thieves

Thursday February 9, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Recent layoffs at esports and lifestyle organization 100 Thieves are a symptom of larger problems within the company, according to a report from Digiday. 100 Thieves has undergone two rounds of layoffs since the middle of last year, […]

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The “New Sweet Spot” for Advertisers

Investigation Discovery alum Kevin Bennett has joined forces with independent true crime producer Scott Weinberger, of Weinberger Media, to form NYC-based Authentic Wave, a new multi-media podcast hub dedicated to true crime. The company will develop and produce premium true-crime and mystery series with unique audio and video components available for distribution on multiple platforms. […]

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Cynopsis: Esports

02/02/23: FaZe Clan’s woes on the stock market are well-documented

Thursday February 2, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan’s woes on the stock market are well-documented, and with the company’s stock hovering below $1 per share for more than a week, the esports and lifestyle organization is getting closer to being issued a deficiency notice […]

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Critics’ Choice Awards Spotlights SeeHer Movement

A SeeHer Series By Patty Kerr, Co-Founder, Strategic Advisor, SeeHer “The privilege of a lifetime is being who you are.” – Viola Davis, SeeHer Award Honoree, 2017 SeeHer was born in 2016 because we saw that bias in storytelling, often unconscious, was hurting our businesses and keeping generations of women and girls from competing […]

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Cynopsis: Esports

01/26/23: The past week brought another round of layoff announcements across major tech and media brands.

Thursday January 26, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The past week brought another round of layoff announcements across major tech and media brands. From Google’s cut of 12,000 employees to layoffs by Fandom that hit games and entertainment media giants like GameSpot, Giant Bomb, Metacritic and […]

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Cynopsis: Esports

01/19/23: YouTube’s moves could signal shifts for gaming content creators

Thursday January 19, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Adjustments to YouTube’s models for ad servicing and its YouTube Shorts platform could shake up the creator economy in esports and gaming in the coming months. YouTube plans to shift its monetization strategy for Shorts to let partners […]

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Pioneers for Change

A SeeHer Series The SeeHer Gender Equality Measure (GEM®) pioneered the quantitative measurement of gender bias, and CBS has been at the forefront of programming inclusiveness since the network started using the methodology for program research in 2018. In 2020, CBS adapted GEM® to develop a Black, Indigenous, and People of Color (BIPOC) metric […]

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Cynopsis: Esports

01/12/23: Riot Games has changed the format of its League of Legends Mid-Season Invitational and World Championship

Thursday January 12, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Riot Games has changed the format of its League of Legends Mid-Season Invitational and World Championship and will bring the tournaments to London and South Korea, respectively, this year, the developer announced. This year’s MSI will feature 13 […]

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Modernizing the Media Salesforce

By the Media Ad Sales Council Never has the adage “Don’t look back, you’re not going that way” been more relevant than as it relates to today’s media sales realm. Faced with a shifting business paradigm, a rapidly transforming workforce, and ever-present technology evolutions, media sales executives have little time to lament days gone by […]

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