Sports Business
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Cynsiders
“On Patrol Live” Gets Results
By Charlotte Dulany “On Patrol: Live,” a REELZ original docuseries following police officers in real time, shares stories of car chases, wanted felons and missing persons. The series was recently handed a 90-episode renewal through January 2024, and is available to stream on Peacock and on demand. Cynopsis spoke with series host Dan Abrams and […]
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Cynsiders
How C-Suite It Is: The Power of Women’s Sports Goes Audible
Audible Originals’ 10-part series “She Got Game: Inspiring Women, Inspired by Sports” illustrates the compelling link between female sports participation and career success. Notable guests include Laila Ali, Chelsea Clinton, Aisha Tyler, Shawn Johnson, Dany Garcia and Sheila Johnson. Award-winning sports journalist, Bonnie Bernstein, who serves as the series’ creator, host and executive producer, discusses […]
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Cynsiders
Will This New Attention Metric Be Video Advertising’s Greatest Asset?
By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning speed, data, AI, and adtech are transforming the way brands connect with consumers, opening up a host of new channels and formats that captivate audiences like never before. Interactive and dynamic video ads particularly […]
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Cynsiders
Creating an Emotional Connection
Nat Geo’s limited series “A Small Light,” based on the true story of Miep Gies, one of the people who hid the family of Anne Frank from the Nazis during World War II, premieres May 1 on Nat Geo and next day on Disney+. EVP of Global Scripted Content and Documentary Films, Carolyn Bernstein, talks […]
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Cynopsis: Esports
04/20/23: Millennials are the largest untapped market in gaming
Thursday April 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Millennials are the largest untapped market in gaming, with more than 52% of the demographic ranking gaming as their No. 1 interest in a study by Fandom. Fandom’s “Inside Gaming” study, a consumer survey that tracked […]
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Cynsiders
Goodbye Multi-Touch: A New Era of Audience Attribution Begins
By Justin Thompson, General Manager of Identity and Healthcare Services, Semcasting As we’ve moved into a more multi-channel, multi-device world, multi-touch attribution (MTA) has stepped into the spotlight. The problem is that MTA is notoriously hard to do. Not only is it complex and often difficult to convince senior leadership to prioritize, but, it also […]
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Cynsiders
Moving FAST in a New Direction
An obsession and oversaturation of big-budget content is unsustainable for streaming platforms and unrealistic for smaller productions to compete with, says documentary producer Paul Epstein (“Into the Wild Frontier,” “Who Killed Robert Wone”). Here, he offers a few words of advice. You say oversaturation of big-budget content is unsustainable and unrealistic. What is your experience […]
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Cynsiders
Why Earth Day Never Gets Old
While she strongly believes the earth is in trouble, Françoise Joly, Head of News & Current Affairs for TV5MONDE, decided to take a different tack for Earth Day 2023 as executive producer of “À la Vie, À la Terre: The Republic of the Congo” (To Life, To Earth: The Republic of the Congo – English […]
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Cynsiders
The Wild Ride of Speedvision
“Radford Reborn” premieres today, April 14, following historic British automotive company Radford Motors as it sets out to create the Radford Type 62-2, a reimagined version of the fabled Lotus Type 62. The docuseries can be found on Speedvision, a cable channel relaunched last year and headed by Bob Scanlon, who co-founded the original in […]
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Cynopsis: Esports
04/13/23: The Super Mario Bros. Movie’s record-setting release
Thursday April 13, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. The Super Mario Bros. Movie’s record-setting release makes this as good a time as any to talk about the intersection of entertainment and the video games industry. Film and TV adaptations of games were an often-panned, […]