Topic

Sports Business

  • Cynsiders

    VH1 Finds True Crime Stories

    VH1’s hit unscripted series, “My True Crime Story” is back, following ordinary people entangled in extraordinary schemes. Naimah Holmes, President of Hot Snakes Media, offers insights into how to find people with stories to tell, and bring them to the screen. How do you source these stories? The team and I were able to source […]

    From
  • Cynsiders

    Chicken of the Sea Capitalizes on a Pop Culture Moment

    Chicken of the Sea has partnered with Jessica Simpson for a campaign touting its new Wild Caught Tuna and Salmon packets. The fun spot references the time Simpson was famously, and adorably, confused by the brand’s packaging. But that was over 20 years ago – why enlist her now? Griffin Raasch, Director of Marketing at […]

    From
  • Cynopsis: Esports

    Cynopsis Esports 12/21/23: PS5 hits 50 million sales; Activision Blizzard CEO departing; mobile esports events shine

      Thursday December 21, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. To better capture the trends you truly care about, the Cynopsis Esports and Gaming Brief is moving to a monthly cadence, with a focus on covering the stories behind the news and providing actionable intel about […]

    From
  • Cynopsis: Esports

    Cynopsis Esports 12/14/23: E3 shuts down; game-changing moves from Fortnite; G2 and iG team up

      Thursday December 14, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Entertainment Software Association announced it’s shutting down E3, once the largest gaming industry event on the planet. After years of adaptations of the conference and efforts to revitalize E3, the challenges of competing with digital […]

    From
  • Cynsiders

    The Untapped Potential of CTV and DOOH

    Atmosphere sits at the convergence of CTV and DOOH. CEO Blake Sabatinelli offers his perspective on how the market is evolving. (For more on DOOH, check out Cynopsis’ weekley DOOH newsletter.) You have said there’s “untapped potential” for CTV in public venues. What do you mean? A bespoke CTV experience for public venues serves two […]

    From
  • Cynsiders

    Marketing with Context and Culture

    By E.B. Moss   DPAA’s CEO, Barry Frey, describes the Digital Out Of Home trade association as being the “three Cs” for their members: Connector, Consigliere, and Community. In a full day of inspiration at their recent Global Summit, leading brands from Mastercard to McDonalds shared examples of how they engage consumers in an “omnivideo” world, including DOOH, with […]

    From
  • Cynopsis: Esports

    Cynopsis Esports 12/07/23: GTA VI trailer thrills; Shopify wins Game Changers; G2 scoops up CDL spot

      Thursday December 7, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Rockstar Games released its first trailer for Grand Theft Auto VI this week, with fans worldwide bringing viewership of the teaser to more than 100 million in just a couple days. The latest edition of the […]

    From
  • Cynsiders

    Here Comes The Holiday Cheer – And Churn?

    By Mike Bloxham, EVP, Global Media, Entertainment and Games / Co-Lead of Subscriber Science at Magid The Holiday season is undeniably upon us. Most of us will be eating more, drinking more and partying more than we do during the rest of the year. And by the end of it at least half of us […]

    From
  • Cynopsis: Esports

    Cynopsis Esports 11/30/23: ByteDance backs away from gaming; Embracer’s tough 2023; Faker’s unprecedented legacy

      Thursday November 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Embracer Group has laid off 904 employees amid financial struggles in 2023, the company revealed. The game development and nerd culture holding company continues to reel after a $2 billion outside investment fell apart earlier this […]

    From
  • Cynsiders

    Volta: Driving Success With DOOH

    As the demand for electric vehicles grows, Volta’s network of EV chargers with media screens offers a valuable way to reach consumers. Brandt Hastings, President & CEO at Volta, a member of the Shell Group, talks about the benefits of DOOH. For more news and insights on DOOH, sign up for Cynopsis’ new DOOH newsletter. […]

    From