AdExchanger Archives - Page 9 of 58

Ads To Burn After Reading

Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

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AI

Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies

The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.

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Data-Driven Thinking

The Real Growth Strategy: Blending Brand And Performance For Long-Term Impact

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance teams slashing “nonessential” spend and boards demanding accountability, the role of a marketer has morphed from a brand steward to a growth operator. Holding companies are […]

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Marketers

OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs

OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]

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Marketers

Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

The data-driven ad industry has begun to collapse the mental barrier between brand and performance marketing. Next up is PR. The content and ad network Linkby, an Australian startup founded in 2020, connects brands with what the company deems “performance-based editorial,” per the announcement – or, in other words, publisher content that advertisers pay for […]

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AdExchanger Talks

There’s No Such Thing As An Attribution Easy Button

There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each marketing touch point on sales. (Neither is true.) But the biggest thing most marketers are wrongheaded about is in thinking there’s a single solution […]

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CTV Roundup

Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP

Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands.

From

The Big Story

Buying Ads In The Rabbit Hole

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?

From

Marketers

Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV

What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […]

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