Ad Tech
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CTV Roundup
Macy’s Made A Shoppable TV Special For Black Friday – Here’s How It Went
The advertising industry is abuzz with the potential of shoppable television. But the concept of buying something directly from your television isn’t new; it began back in the ’80s with channels like QVC and HSN.
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Marketers
Sonos Goes Back To Basics With A Holiday Brand-Building Campaign
When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is with a holiday marketing campaign – something Sonos hadn’t done for years. So the brand went big this year […]
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The Big Story
Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.
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Data-Driven Thinking
In-Person Data Collection Annoys Customers – And It’s Ineffective
I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint. As I placed my order, he asked for my phone number “to look me up in the system.” I said I’d rather just buy […]
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Marketers
Mars United CEO Rob Rivenburgh On Selling To Publicis, And Where Retail Media Goes Next
In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the agency world: a large indie player in a pool full of holding companies. This year, Mars is back on the docket. Except now it’s to talk about the company’s acquisition by Publicis, the largest of the agency […]
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Data-Driven Thinking
Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media
The old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]
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Marketers
Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024
If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s end-of-year forecast.
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CTV Roundup
Will Social Video Kill The TV Star? Vevo Exec Rob Christensen Says It’s Complicated
Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different music genres, including pop and country. Rob Christensen joined Vevo in 2019 as EVP of global sales and to oversee its FAST […]
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The Big Story
Don’t Discount Black Friday
This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over.
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Marketers
Experian Buys Audigent (Guess Ad Tech M&A Really Is Back)
Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. Terms of the deal were not disclosed. It’s been a busy few months in the ad tech sector. The Audigent deal follows […]
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