Ad Tech
-
The Big Story
The US v. Google Witnesses Have Spoken – Now What?
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.
From
-
Data-Driven Thinking
Breaking Up Google Could Hurt Small Businesses
I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and advertising strategies. I’ve closely followed the Department of Justice’s (DOJ’s) current case targeting Google’s digital display-ads business and calling for the company’s breakup – and I’m worried by the […]
From
-
Online Advertising
Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits. But let’s back up. Last week, the IAB Tech Lab released its new OpenRTB standards, but with a caveat. […]
From
-
Marketers
The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four to six weeks, but Judge Leonie Brinkema, who presided over the case, kept things moving at a brisk pace. […]
From
-
CTV Roundup
Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media.
From
-
The Big Story
Waiting On A Judge And The Polls
Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.
From
-
CTV Roundup
How Political Candidates Can Woo Swing Voters Ahead Of The Election
How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.
From
-
Online Advertising
Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.
From
-
Data-Driven Thinking
How Automation Can Make Performance Marketing More Efficient – Without Sacrificing Creative
Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional platforms, these advancements have created exponential value and performance for brands. The growth in performance media has also created a significant increase in the number of campaigns, and […]
From
-
Online Advertising
Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there’s hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director Shweta Khajuria, speaking at AdExchanger’s Programmatic I/O conference in New York City this week.
From
