AdExchanger Archives - Page 7 of 55

Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV

What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […]

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AI

Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products.

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Marketers

The ‘Taboo’ Of Women’s Health Care Advertising Complicates Access To Treatment

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]

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AdExchanger Talks

Rockerbox’s Attribution Journey

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

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AI

This Company Says It’s Found A Way To Balance Automation With Human Control

Brands are being constantly barraged with the message that agentic AI is the future of advertising. But marketers are struggling with the question of how much power to put in the hands of a machine. Making Science believes it’s hit the sweet spot. The digital marketing consulting firm recently launched a tool called Creative Hub […]

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Data-Driven Thinking

Quality Over Time: The Long And Short Of Digital Ad Measurement

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into their measurement and buying practices. As buyers increasingly prove that high-quality media delivers better value, even at premium prices, the market for […]

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Marketers

What’s The Scoop On Häagen-Dazs’ Evolving Media Mix?

Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching “practically everyone” is a challenge. It’s the classic “my customer is anyone with a mouth” conundrum. According to Rachel Jaiven, head of marketing at Häagen-Dazs, its audience is anyone who loves […]

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AdExplainer

When Did Ad Tech Get So Obsessed With Outcomes, Anyway?

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.

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AdExchanger Talks

Introducing The Wedding Tech Stack

Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently unveiled a new digital transformation strategy centered on agentic AI and personalized experiences.

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Online Advertising

Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph

Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company, Inverness Graham, a private equity firm that specializes in buyouts. […]

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