Ad Tech
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Data-Driven Thinking
Why Standardization Is Wrong For Attention Metrics
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as […]
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AdExplainer
How A 134-Year-Old US Law Still Defends Against Monopolies Today
It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much.
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Online Advertising
The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial
On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”
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The Big Story
Uncloaking A New Programmatic Scam
Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.
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CTV Roundup
Talking CTV Transparency (And The Lack Thereof) With Samsung
Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.
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Data-Driven Thinking
Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation
Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising. This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves. […]
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Data-Driven Thinking
For AI Systems To Deliver On Their Potential, DEI Must Be Ingrained – And Enforced
Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […]
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CTV Roundup
This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency
Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer’s lack of transparency is drawing the ire of the TV ad industry.
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The Big Story
Google’s Header Bidding Countermeasures Go On Trial
Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.
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