AdExchanger Archives - Page 6 of 32

Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media

The old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]

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Marketers

Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s end-of-year forecast.

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CTV Roundup

Will Social Video Kill The TV Star? Vevo Exec Rob Christensen Says It’s Complicated

Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different music genres, including pop and country. Rob Christensen joined Vevo in 2019 as EVP of global sales and to oversee its FAST […]

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The Big Story

Don’t Discount Black Friday

This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over.

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Marketers

Experian Buys Audigent (Guess Ad Tech M&A Really Is Back)

Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. Terms of the deal were not disclosed. It’s been a busy few months in the ad tech sector. The Audigent deal follows […]

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Data-Driven Thinking

Maryland Is The New State To Watch When It Comes To Data Privacy

There are now 19 states that have enacted comprehensive consumer data privacy laws, eight of which are currently in effect. When talk turns to the most impactful of these state privacy laws, the conversation usually starts and stops with California. However, recent developments should alter that conclusion. The Maryland Online Data Privacy Act (MODPA) takes […]

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Data-Driven Thinking

The Efficiency Trap: Rethinking Value And Cost In Media Buys

In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Too often, they conflate efficiency and value. The push for tighter margins is not without impact, especially as it extends across the entire advertising supply chain. Agencies feel the pinch as brands demand more […]

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Data-Driven Thinking

Why Publicis Is Winning

It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has more than doubled (+160%) from $10.5 billion to $28 billion as the firm has racked up big client wins, largely at […]

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Marketers

Financial Services Advertisers In The UK Just Got Over A Frightful Meta Bug

Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity. But how big […]

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Marketers

The POV On Data Privacy As The Clock Ticks Down To A Second Trump Presidency

As a partner at law firm Reed Smith with a focus on ad tech and emerging technology, Nikki Bhargava fields a lot of questions from clients that start with the word “how.” How do you roll out AI-driven products while still maintaining privacy and security? How do you harmonize compliance with different privacy requirements across […]

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