Ad Tech
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Marketers
This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales
Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later, poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods […]
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Online Advertising
Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do
There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.), nobody has any idea what anybody does. And no company’s site or press release provides any help at all. Blurbs is […]
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The Big Story
Ads To Burn After Reading
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
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AI
Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies
The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.
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Data-Driven Thinking
The Real Growth Strategy: Blending Brand And Performance For Long-Term Impact
For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance teams slashing “nonessential” spend and boards demanding accountability, the role of a marketer has morphed from a brand steward to a growth operator. Holding companies are […]
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Marketers
OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs
OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]
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Marketers
Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network
The data-driven ad industry has begun to collapse the mental barrier between brand and performance marketing. Next up is PR. The content and ad network Linkby, an Australian startup founded in 2020, connects brands with what the company deems “performance-based editorial,” per the announcement – or, in other words, publisher content that advertisers pay for […]
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AdExchanger Talks
There’s No Such Thing As An Attribution Easy Button
There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each marketing touch point on sales. (Neither is true.) But the biggest thing most marketers are wrongheaded about is in thinking there’s a single solution […]
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CTV Roundup
Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP
Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands.
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The Big Story
Buying Ads In The Rabbit Hole
YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?
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