Ad Tech
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The Big Story
Ad Tech Is Acquiring: On T-Mobile-Vistar And Trade Desk-Sincera
M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.
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CES 2025
LG Ad Solutions’ CTO Dave Rudnick On How AI Will Influence CTV Experiences
Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division’s new “moonshot” unit, Innovation Labs, and more ways technology is transforming the streaming […]
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Online Advertising
Why Grassland Beef Put A Vendor In Charge Of Search And Social, Not The Platforms
Eight or so years ago, when Brent Jarvis joined US Wellness Meats, a beef company that operates the Grassland Beef direct-to-consumer business, the brand made a commitment to expand its reach by advertising in new channels. But it remained a small team of three without the requisite resources to produce creative and crunch data to […]
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CES 2025
Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV.
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CES 2025
Reddit At CES: How AI Can Evolve “Conversational Commerce”
Jen Wong, chief operating officer at Reddit, shares how the company is banking on AI to push its conversation-driven performance marketing platform forward. She also breaks down Reddit’s plans for attracting more performance ad budgets – a top priority in 2025.
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Data-Driven Thinking
Federal Privacy Reform: Will 2025 Be The Year For Comprehensive Action?
The US will soon have a unified federal government under the incoming administration. While much of its agenda is unclear and margins in the House and Senate are razor thin, we can expect that the next two years will be relatively business-friendly, deregulatory and somewhat hostile to expansive regulatory regimes. Indeed, the unexpected resignation of […]
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CES 2025
CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels
Tom Pachys, co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how the offering sets them apart from other ad tech companies.
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CES 2025
CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer
Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.
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CES 2025
How AI Is Becoming Part of Agency Life, with SKDK CEO Doug Thornell
Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending […]
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CES 2025
CES 2025: The Future Of Curation, with PubMatic CRO Kyle Dozeman
What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about why curation is such a hot topic in ad tech.
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