AdExchanger Archives - Page 5 of 55

Digital Culture Group Intros Its AI Tool For Measuring Ad Resonance

With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed of culture has outpaced ad tech,” said Crystal Foote, founder and head of partnerships at the ad tech company Digital […]

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AdExplainer

Why You Should Know (And Use) The Marketing Efficiency Ratio Metric

“In the year of the lord 2025, we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream or at least revered status. That is an exaggeration, of […]

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AI

AI Can Do Your Job Better Than You Can (Well, Actually, It Depends)

There’s understandable anxiety about generative AI handling tasks that people used to do. But just because someone is using generative AI to churn out marketing copy or creative doesn’t necessarily mean the results are any good. Like any other tool, knowing how to get the most out of a large language model takes time and […]

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CTV Roundup

How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels

Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.

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The Big Story

Transparent Non-Transparency

Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”

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AI

Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life

Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […]

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Data-Driven Thinking

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement

Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t […]

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Online Advertising

Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie

The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was […]

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AdExchanger Talks

When AI Meets Media Quality

From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn’t mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

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AdExplainer

Your CAPI Cheat Sheet: Understanding Conversion APIs

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs. […]

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