AdExchanger Archives - Page 26 of 28

Advertisers Take Note: State Laws Zero In On Protecting Kids’ Digital Privacy Rights

US state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past year. However, new requirements with respect to the processing of children’s data are occurring at the US state level and seemingly flying below the radar. Participants in the ad tech ecosystem should take note. These […]

From

Marketers

The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns

The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]

From

CTV Roundup

How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street.

From

The Big Story

Bot Or Not?

Inside the Nubai Ventures lawsuit against Outbrain over alleged bot traffic. Plus: The broadcaster-backed Joint Industry Committee and the Media Rating Council clarify their complementary roles.

From

Online Advertising

Streaming, Politics Star In Magna 2024 US Ad Forecast

If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international […]

From

Data-Driven Thinking

Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising. Sure, that little http text file was key to the evolution and dominance of programmatic advertising – […]

From

Online Advertising

For Verizon Business, Reaching The Customer Means Empowering The Marketer

Iris Meijer is familiar with the chief marketing gig at large mobile telecoms. She held senior and CMO roles at Nokia and Vodafone before joining Verizon Business, Verizon’s B2B services unit, in late 2021. But this year, Verizon Business added a new letter to her title, promoting Meijer to chief product and marketing officer. The […]

From

Data-Driven Thinking

Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture

In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […]

From