Ad Tech
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Online Advertising
How Buyers Are Managing Measurement Sans Standardization
The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple.
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Marketers
DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served”?) Because certain moments from Friday alone – Day Five – are just too good to only live on in a court transcript. The real world Take, for example, […]
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Online Advertising
Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk
The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture […]
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CTV Roundup
Don’t Go Dark On Advertising During Election Season, New Research Suggests
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend increases in the weeks leading up to the 2024 presidential election.
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The Big Story
An Interview With A Star Witness In The Ad Tech Trial Of The Century
Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been […]
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Marketers
OMD Worldwide’s Ben Hovaness On What We’re Getting Wrong About The Open Web
OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it.
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Data-Driven Thinking
Predictive AI Can Unlock The Value Of Unpredictability
Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success. Through well-honed hunches and cold hard data, advertising mixes art and science to peer into the future. Now, AI is ushering in the next frontier of brand-on-brand competition. […]
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Chief Marketer Top Women in Marketing
Chief Marketer’s Top Women in Marketing is the most prestigious honor of the year—bestowed upon the most impactful and influential brand marketers, agencies and partners across a dozen categories. Bosses, social media experts, data mavens and digital hustlers. Creative storytellers, selfless mentors and riding stars. From b-to-c to b-to-b. Top Women in Marketing recognizes the […]
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Data-Driven Thinking
Why Standardization Is Wrong For Attention Metrics
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as […]
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AdExplainer
How A 134-Year-Old US Law Still Defends Against Monopolies Today
It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much.
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