Ad Tech
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Marketers
Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM
On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM). The letters request answers to questions about how […]
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The Big Story
Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.
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AI
For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory
What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.
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CTV Roundup
Fetch Is Playing The Super Bowl With A $1.2 Million Live Giveaway
This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.
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Online Advertising
StackAdapt Secures $235 Million To Invest In Global Expansion And AI
Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the investment arm of the Ontario Teachers’ Pension Plan.
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AI
Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech
Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at Criteo, exiting as Global Managing Director of Publisher Partnerships in April 2020 (eek!) to join Permutive, where he was GM and COO for more than […]
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Marketers
Omnicom Is Getting Ready For A Post-Merger ‘Streamlining’
Why worry about AI replacing jobs when a megamerger might make them redundant?
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Marketers
The Alphabet Moneymaking Machine Grows Despite All Challenges
Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Google is collecting nine- and 10-digit fines like they’re going out of style. Its iron grip on the global search market might be loosening at last. And Alphabet’s earnings are absolutely unaffected. The company reported Q4 revenue […]
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Online Advertising
Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse
Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.
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AdExchanger Talks
Brands, It’s Time To Test Those Alt IDs
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.
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