Ad Tech
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Marketers
Google Search’s Core Updates Are Crushing Sites And Reshaping The Web
Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. Last month, Google completed the rollout of its first “core update” of 2024, which […]
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CTV Roundup
How Streamers Respond To Mounting Pressure From Buyers And Investors
It’s been a busy week in CTV and streaming, with Google kicking off NewFronts, Paramount ousting its CEO and the IAB projecting social video will outpace CTV in 2024.
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The Big Story
Privacy Sandbox Yellow Flags
Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.
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Data-Driven Thinking
Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. But in the last few years, this trend has started to change. Google and Meta have always served both sides of the advertising ecosystem, and other examples are emerging as well. In 2022, leading demand-side […]
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Data-Driven Thinking
Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now
The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities. There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]
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Online Advertising
Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date “early next year,” citing “ongoing challenges…reconciling […]
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Online Advertising
Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […]
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Online Advertising
Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay
Third-party cookies: Can’t live with ‘em, can’t seem to get rid of ‘em. Earlier this week, Google delayed third-party cookie deprecation in Chrome for the third time. The end of third-party cookies will now happen in 2025, likely towards the beginning of the year. The exact timing is TBD. 🤯 😮 😱 Not really. The […]
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CTV Roundup
GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace
GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump.
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Data-Driven Thinking
Third-Party Cookies Will See Their End, No Matter The Timeline
On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline. But was it really that juicy of an announcement? There’s been collective scrutiny from the industry and plenty of concerns voiced pertaining to the solutions proposed in the Privacy Sandbox. The […]
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