Ad Tech
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Online Advertising
The IAB Predicts Social Video Will Overtake CTV This Year
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
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Marketers
Ibotta Crosses The IPO Finish Line – Now The Real Work Begins
Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. It was founded as a cashback app that earned a living on the value of customer receipts. And its evolution since then is emblematic of the industry’s overall transition from […]
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Online Advertising
Google Won’t Pull Cookies In 2024
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
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Marketers
Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […]
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Data-Driven Thinking
The Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better
Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.” This statement is […]
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CTV Roundup
How This Kid-Focused Media Company Balances Privacy And Ad Measurement
Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.
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The Big Story
Retreat To MMM
The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the leading ad platforms: Meta, Amazon and now Google, which dubbed its program Meridian. This week on the podcast, our senior editor James Hercher tells us why he’s paying attention to Google’s Meridian MMM […]
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Marketers
The POV From Possible: When Will The Digital Ad Industry Stop Navel-Gazing And Realize Its Potential?
If sunlight is the best disinfectant – well, Florida certainly has a lot of sun, and the online ad ecosystem needs a cleanup. But despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful […]
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AdExplainer
T-Commerce Vs. Shoppable TV
Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.
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Data-Driven Thinking
How The ‘Privacy By Default’ Internet Will Reshape Ad Industry Priorities
Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet. All the while, our ad-supported digital ecosystem continues […]