Ad Tech
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AI
Amazon Is Bringing Contextual, AI-Generated Pause Ads To Prime Video
Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts presentation on Monday.
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Marketers
AI Will Replace Marketing Jobs As CMO Budgets Stagnate, Says Gartner
It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this year compared to last year, according to Gartner’s annual CMO Spend Survey. Fifty-nine percent of CMOs said they don’t have enough budget to execute their strategy this year. Overall, brand marketing budgets will average 7.7% of company revenue in 2025, the […]
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CTV Roundup
This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities
Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week.
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Online Advertising
The Trade Desk Returns To Form With A Strong Q1 Earnings Report
If you felt a strange gust around 5 pm ET on Thursday, it was probably the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report. In February, when TTD reported a bad miss on Q4 revenue, its shares plummeted by one-third, […]
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The Big Story
The CTV DSP
Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts.
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Data-Driven Thinking
Rethinking Brand Safety In The Age Of Compulsive Media Experiences
The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture […]
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AdExchanger Talks
The Behavioral Economist’s POV On Marketing Measurement
Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.
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Marketers
Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads
According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than The Trade Desk and 90% more than Amazon’s DSP.
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Online Advertising
Court Hearing Offers A Sneak Peek Of Potential Remedies For Google’s Ad Tech Monopoly
In April, Google was found guilty of operating a monopoly over ad tech. Now it’s time for the fix-it phase. On May 2, Judge Leonie Brinkema, who presided over the case, held a hearing in Alexandria, Virginia, where Google’s lawyers and attorneys from the Department of Justice convened to explore possible corrective measures to restore […]
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Online Advertising
Programmatic Leaders Who Testified In The DOJ’s Google Suit Are Vindicated, And Still Not Done
Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US District Court Judge Leonie Brinkema ruled that Google has been operating an illegal monopoly in the publisher ad server and ad exchange markets. The 80-year-old Judge Brinkema could be a new figure […]
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