Ad Tech
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Online Advertising
Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum
After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum.
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Data-Driven Thinking
Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy
During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […]
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CTV Roundup
How Toyota Uses TV Home Screens To Reframe The Camry Brand
Toyota is dipping its toes into home screen ads on Vizio TVs with a recent campaign for the new hybrid 2025 Camry model in hopes of reaching younger consumers.
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The Big Story
A Primer On The DOJ’s Upcoming Antitrust Trial Against Google
We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.
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Marketers
Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy
Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool.
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Data-Driven Thinking
Striking A Balance: Managing Content Moderation And Free Speech In Online Ecosystems
Periodically, the worlds of advertising and partisan politics collide. An impassioned and often politicized debate has taken center stage around the value of walled garden content moderation. There are those who proclaim that any initiative aimed at tackling harmful content on digital media platforms – and how advertising monetizes this content – infringes on freedom […]
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Marketers
How One DTC Startup Is “De-risking” Its Business As It Prepares For A Potential TikTok Ban
CAKES body, a DTC startup that launched in early 2022 selling self-adhesive nipple covers, is diversifying its media mix to “de-risk” its business as it prepares for a potential TikTok ban in the US.
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Online Advertising
TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory
TripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters. Eric Roza, a board member and managing director at Vista Equity – the private equity business […]
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Data-Driven Thinking
Boost ROI And Cut Waste: Mastering Incrementality And Standardization
The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. But it doesn’t have to be this way. Digital media standardization can make practices, formats and metrics consistent across platforms. Aligning […]
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CTV Roundup
BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service
BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+.
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