Topic

Ad Tech

  • CTV Roundup

    Operating Systems Are Now Battlefields – At Least In The CTV World

    With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent.

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  • Data-Driven Thinking

    AI Won’t Replace Human Creative, But It Can Save Hours In Research

    I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and ecommerce brands. I love using AI in my day-to-day job. Before you start wondering about the likelihood of a creative guy embracing AI, know this: It’s not for producing the actual work. Rather, I use it as […]

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  • CTV Roundup

    Is Owning Content Actually A Conflict For DSPs?

    Despite CEO Jeff Green’s denials, the rumors turned out to be true: The Trade Desk has spent the last three years quietly building its streaming OS, called Ventura, to compete with the likes of Roku, Amazon’s Fire TV and Google’s Android.

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  • The Big Story

    No More TV Drug Ads? Don’t Hold Your Breath

    Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads? Probably not, argues Josh Walsh, CEO and co-founder of BranchLab, a data science firm for health care advertisers, and this week’s guest on The Big Story. Efforts to crack down […]

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  • Online Advertising

    IAB Tech Lab Has New Guidance On ‘ID-Less’ Solutions And It Wants Your Feedback

    Forget cookieless. Now it’s time for ID-less solutions. No doubt you’ve heard someone drop that buzzword in a conversation recently. But what is an ID-less solution, exactly? As with many ad tech terms, the lack of a standard definition for ID-less solutions has created general confusion, said Shailley Singh, executive VP of product and chief […]

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  • Marketers

    Firestone Walker Brewing’s CMO On Billboards, Non-Alcoholic Beers And Digital Shelves

    Last week, I was  eager to do a call with Dustin Hinz, CMO of Firestone Walker Brewing, a Los Angeles-based beer maker that just launched its first non-alcoholic beer line, “8ZERO5.” I was curious about the beer-brand perspective on non-alcoholic drinks. There are many natural brand collaborations: Jack Daniels and Coca-Cola, Absolut Vodka and Ocean […]

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  • Data-Driven Thinking

    12 Tips For Optimizing Retail Media Investments

    As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium. The main takeaway? There is an urgent need for brands to adapt and thrive […]

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  • Marketers

    How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel

    Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really took the bait. In fact, […]

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  • Data-Driven Thinking

    The Race To The Bottom Is Over. Advertisers Care About Quality Again

    Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. The digital landscape […]

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  • CTV Connect

    AdExchanger, Cynopsis, AdMonsters, and Chief Marketer will join forces once again to welcome over 500 decision-makers from across the U.S., united by a common goal: accelerating the growth of connected TV. Join us as we delve into key topics like measurement, audience engagement, artificial intelligence, budgeting for success, transparency, and more.

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