AdExchanger Archives - Page 14 of 85

Amazon Audiences Are Coming To Netflix

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.

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AdExchanger Talks

What Marketers Miss When Their Data Isn’t Inclusive

Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen’s VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure; it’s a missed growth opportunity for brands.

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Data-Driven Thinking

Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has […]

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Marketers

Dstillery Has A New Agentic AI Interface For Refining Audiences Faster

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.

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Marketers

The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s RampUp conference in San Francisco later this morning, creates a single login and integrated analytics for companies that span different […]

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Events

AdExchanger Awards

The AdExchanger Awards celebrates excellence in digital marketing and advertising.

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Data-Driven Thinking

Why Binary Audience Decisions Aren’t Fit For The Agentic Era

Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the bottleneck was the fax machine. Media buyers negotiated insertion orders over phone calls, signed paper contracts and waited days to confirm a campaign was live. The industry did not abandon that process because it was […]

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The Big Story

Feeding A DSP With Shopper Data

The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money.

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