Ad Tech
-
Data-Driven Thinking
For AI Systems To Deliver On Their Potential, DEI Must Be Ingrained – And Enforced
Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […]
From
-
CTV Roundup
This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency
Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer’s lack of transparency is drawing the ire of the TV ad industry.
From
-
The Big Story
Google’s Header Bidding Countermeasures Go On Trial
Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.
From
-
Data-Driven Thinking
Authenticity Can Help Brands Ride The Election Wave – Without Drowning
As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets. Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It […]
From
-
Data-Driven Thinking
Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging?
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests. These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […]
From
-
The Big Story
The VC POV
Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships?
From
-
CTV Roundup
Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On?
Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen.
From
-
Data-Driven Thinking
Has Idealism Killed Google’s Pursuit Of Privacy?
It’s been a busy few weeks for those following Google. It all started with the Privacy Sandbox team announcing a pivot away from phased third-party cookie deprecation in Chrome to one driven by user prompts … for settings they already have. By now, many hot takes on the Sandbox announcement have already been written. But […]
From
-
Marketers
Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity
When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline. And […]
From
-
Data-Driven Thinking
Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be
Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]
From
