Topic

Ad Tech

  • AdExchanger Talks

    In Platforms We Trust?

    The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take.

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  • Marketers

    Say Hello To SAGE, The Latest Agentic AI Platform

    Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.

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  • CTV Roundup

    AI Made A Record Play During Super Bowl LX

    Bad Bunny’s halftime show aside, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot of […]

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  • AI

    IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain

    The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

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  • Marketers

    For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

    Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more […]

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  • AI

    LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics

    An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses or many other professions. But it will replace SaaS software developers. Or so the story goes. LiveRamp, which reported its […]

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  • The Big Story

    The Publisher Path Through AI

    At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what’s their path forward?

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  • Marketers

    Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?

    Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. Since the company reported total revenue for Q4 of $113.8 billion on Thursday, perhaps a walk down memory lane of Alphabet Q4 earnings calls could provide some useful context. Nine years […]

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  • Marketers

    The Super Bowl Is A ‘Performance Trigger’ For Marketers

    The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments.

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  • AI

    When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line

    Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]

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