AdExchanger Archives - Page 11 of 74

AI That’s Generative, Not Generic

Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

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Marketers

The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.

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Marketers

Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

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Marketers

Albertsons Launches New Off-Site Click-to-Cart Tech

The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. Its new click-to-cart product should help. On Monday, Albertsons Media Collective announced the new click-to-cart product, based on its “Add-It” technology for off-site media, which is to say that those […]

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Data-Driven Thinking

When The Last Click Disappears: How AI Shopping Breaks Attribution And Rejuvenates Brand-Building

For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that could prove conversions: search ads, programmatic retargeting and affiliate links. A purchase trackable to a click was gold. Multi-touch attribution (MTA) models thrived. Conversely, brand-building was often dismissed as harder to justify next to the […]

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The Big Story

Warner Bros., Netflix, Paramount: The CTV Chessboard

Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.

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Data-Driven Thinking

How To Tell If An AI Vendor Will Still Matter In Two Years

Remember the Cinnamon Challenge, when people filmed themselves trying to swallow a spoonful of ground cinnamon in under a minute? For a short window in the early 2010s, it was everywhere – until it was gone. Now, it’s mostly remembered as one of those “What were we doing?” internet moments. And don’t get me started […]

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AdExchanger Talks

Why The Economist Is An AI Outlier

The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP of marketing. It’s steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

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Data-Driven Thinking

AI Is Bringing MFA To Social Media. Here’s How Advertisers Can Avoid It

AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds. That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites but on social platforms like TikTok, YouTube and Meta. For years, MFA was a mostly web-based problem: cheap, […]

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