Ad Tech
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Marketers
Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age
Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.
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AdExchanger Talks
AI Is The New Ad Space
AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.
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AI
Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.
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Data-Driven Thinking
What Happens When The Attribution Cartel Meets Advertising’s Halo Effect?
With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by […]
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The Big Story
Reaching For More Reach
With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase.
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CTV Roundup
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity.
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Marketers
Hard Truths For Retail Media At The IAB Connected Commerce Summit
The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check. […]
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AdExchanger Talks
Betterment’s ‘Anti‑Marketing’ Machine
Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
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AI
Can An AI Solution Fix Misaligned Marketing Orgs?
Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.
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Data-Driven Thinking
Why CTV Is Becoming The First Real Test Of Agentic Advertising
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […]
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