AdExchanger Archives - Page 11 of 72

New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students

The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and Ashton Cofer dropped out of Stanford to focus full time on Fizz, an (optionally) anonymous social media platform they co-founded in […]

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Data-Driven Thinking

Broadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit

Broadsign’s acquisition of Place Exchange last week is a defining moment for programmatic out-of-home (OOH). But it is not the endgame; it is merely the setup. The OOH stack is being rebuilt from the inside out. The final owner is not yet in the room. When you look at the sequence of recent deals, the […]

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AdExchanger Talks

From Hype To Hyperscale In AI

AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

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Marketers

Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games

Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically.

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Data-Driven Thinking

CTV Is Less Transparent Than YouTube. That Should Alarm Everyone

YouTube is more transparent than CTV. Let that sink in. In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already showing up in the market. Look where the major media companies landed this quarter. Disney […]

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Marketers

Here’s How Manscaped Groomed Its Brand For Long-Term Growth

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was a page right out of the DTC playbook. Performance is “the perfect tool for breaking through,” Kertész said, “because you can get exposure on par […]

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AdExchanger Talks

Making Your Brand Matter To The Models

You can’t buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.

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Marketers

Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms

E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms.

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Data-Driven Thinking

Self-Driving Advertising Is A Myth: Why Automation Can’t Replace Creative Judgment

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can […]

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