Ad Tech
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Data-Driven Thinking
The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well
This summer, the world has been glued to their screens for the Olympics. Traditionally, these events have been synonymous with appointment TV, where viewers gather around the television to tune in at specific times. And we’re seeing that this draw persists today. The opening ceremonies alone drew in nearly 29 million US viewers – the […]
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The Big Story
Inside The Ruling That Deemed Google Search A Monopoly
Google is a monopolist. We bring on a guest that’s both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.
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Marketers
Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out
Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses. You read that right: agencies. Many of Publicis’ fastest-growing and most […]
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Marketers
Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media
That thud you just heard? The latest Adalytics report dropped on Wednesday. The spotlight this time is on media sellers with masses of user-generated content (UGC), including movie and video review forums with unmoderated comment and discussion sections. Examples include Fandom, Tumblr, Metacritic, Dailymotion, Genius, Urban Dictionary (which you might expect) and even the Merriam-Webster […]
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Data-Driven Thinking
Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates
It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of going anywhere. Unfortunately, retail media and commerce media have their own version of last-click addiction: add-to-cart (ATC) rates. And just like last-click attribution, it’s a metric not fit for consumption. It also highlights the real […]
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Marketers
The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search […]
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Data-Driven Thinking
Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On
Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […]
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Online Advertising
A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center
Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC […]
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The Big Story
The Looming Question Of Cookie Consent
Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away. Google Chrome is proposing an “approach that elevates user choice,” which will undoubtedly mean more opt-outs. But will the opt-out rate be half? Two-thirds? 10%? 90%? For the past week or so, we’ve been so […]
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CTV Roundup
Why Toyota’s Olympics Exit Opens Up The Games For Hyundai
Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it.
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