AdExchanger Archives - Chief Marketer

The Trade Desk Returns To Form With A Strong Q1 Earnings Report

If you felt a strange gust around 5 p.m. ET on Thursday, it was probably just the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report. In February, when TTD reported a bad miss on Q4 revenue, its shares plummeted by […]

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The Big Story

The CTV DSP

Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts.

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Data-Driven Thinking

Rethinking Brand Safety In The Age Of Compulsive Media Experiences

The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture […]

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Marketers

Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads

According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than The Trade Desk and 90% more than Amazon’s DSP.

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Online Advertising

Court Hearing Offers A Sneak Peek Of Potential Remedies For Google’s Ad Tech Monopoly

In April, Google was found guilty of operating a monopoly over ad tech. Now it’s time for the fix-it phase. On May 2, Judge Leonie Brinkema, who presided over the case, held a hearing in Alexandria, Virginia, where Google’s lawyers and attorneys from the Department of Justice convened to explore possible corrective measures to restore […]

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Online Advertising

Programmatic Leaders Who Testified In The DOJ’s Google Suit Are Vindicated, And Still Not Done

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US District Court Judge Leonie Brinkema ruled that Google has been operating an illegal monopoly in the publisher ad server and ad exchange markets. The 80-year-old Judge Brinkema could be a new figure […]

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The Big Story

The Tariffs And The TV Upfronts

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.

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Data-Driven Thinking

Seeing Through The Smoke And Mirrors: Transparency In The AI Age

Transparency has become the currency of credibility in advertising. Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

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Online Advertising

The Possible Show: Can It Possibly Be A Tentpole Already?

The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible conference, a show that has rapidly established itself as an influential industry event.

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Data-Driven Thinking

AI Is Everywhere, But Where Is It Really Adding Value?

Angelina Eng will be speaking at Programmatic IO in Las Vegas from May 19-21. Click here to register. AI has taken over the ad and media industry conversation. It’s in the room, the road map, the pitch, the QBR. If your company hasn’t mentioned AI in the last 48 hours, check for a pulse. But […]

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