Ad Tech
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Data-Driven Thinking
The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness
The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment period remains open through June 10. At a moment when advertisers face enormous pressure to justify spending and many publishers outside the largest platforms are struggling economically, industry […]
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Marketers
Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act
Prebid is turning the page on what might be called its second chapter, as the organization navigates some major changes in the digital advertising landscape and within its own ranks. Over the course of just a few days last week, news emerged that Prebid President Mike Racic and Christian Janelli, Prebid’s director of product management, […]
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AdExchanger Talks
Don’t Take Customers At Face Value
Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to […]
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Marketers
How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation
Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing […]
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Data-Driven Thinking
Digital Advertising Needs Guardrails For AI
The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s not creative generation. It’s not job replacement. It’s not whether AI can optimize campaigns faster than humans. The real risk is what happens when autonomous systems begin making commercial decisions without clear ownership, governance or accountability. That […]
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Data-Driven Thinking
From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here
You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three weeks ago is still not delivering. The brand safety report came back clean, but the placement was anything but. A meaningful percentage of your […]
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CTV Roundup
FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.
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The Big Story
The End Of The Programmatic Pageview
TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.
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Marketers
Retail Wags The Dog; Data Brokers Vs. The Military
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.
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View on Demand
How Media Company Insights Teams Win Back Time and Show Full-Funnel Impact
Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are transforming time-consuming workflows into streamlined, scalable systems that deliver faster, more impactful results. Learn how to simplify everything from tagging and survey setup to reporting and study management—freeing your team from manual tasks and empowering them to […]
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