Ad Tech
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Online Advertising
Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse
Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.
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Data-Driven Thinking
Goodbye, Outcomes Era: Why Quality Will Define The Industry’s Future
An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are claiming that we are entering the Outcomes Era. Instead, I posit that we have been in the Outcomes Era for over a decade. […]
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Data-Driven Thinking
What Advertisers Need To Know About The FTC’s Shifting Priorities And Evolving Enforcement
Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role. Instead, the agency will likely stay laser-focused on enforcement actions. Expect deceptive practices, fraud, consumer redress and select privacy concerns to take center stage. While the agency has historically looked to Congress for federal […]
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The Big Story
Ever-Elusive Transparency
CTV transparency remains a flashpoint between advertisers who want it and broadcasters who won’t provide it. Our special guest, Jounce Media’s Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video.
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CTV Roundup
Nielsen’s Long-Awaited Measurement Offering Is Ready For The Upfronts
Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for.
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Online Advertising
CTV, Retail And Measurement Will Spur Ad Tech M&A This Year
This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement.
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Data-Driven Thinking
The Hidden Dangers Of Privacy-Preserving Attribution – And A Smarter Solution
Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how advertising leads to conversion with less privacy risk to users. Unfortunately, while PPA appears to solve an interesting math problem, if applied to real-world advertising, it will increase privacy risks for […]
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Data-Driven Thinking
Why – And What – Marketers Need To Know About AI Agents
Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […]
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CTV Roundup
Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend
In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.
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The Big Story
TikTok On The Clock
TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was classified as a threat to national security and how advertisers are responding.
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