Ad Tech
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CTV Roundup
What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite?
On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns.
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AdExchanger Talks
Measuring The Unmeasurable With HyphaMetrics Founder Joanna Drews
HyphaMetrics had barely taken its first steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for HyphaMetrics), CEO Joanna Drews is more than ready to get the company moving forward again.
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AI
Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments
On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube.
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CTV Roundup
How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place?
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The Big Story
The Remedies Edition
Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.
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AdExchanger Talks
Addressing Addressability, With ID5 CEO Mathieu Roche
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” […]
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Data-Driven Thinking
The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI
In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating $974 billion in revenue in the United States. This contributes to an overall digital economy valued at nearly $5 trillion, representing 18% of the nation’s GDP. Yet, despite ad tech’s […]
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Marketers
How A Specialized CRM Platform Is Helping Restaurants Dig Into Audience Insights
Imagine if your favorite restaurant didn’t just know your usual but how many times you’ve ordered it, your spending habits at that establishment and what you’ve looked at on its website. A little creepy? Perhaps. But also a great way to make sure the messaging you receive is tailored to your individual tastes, which often […]
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The Big Story
Will AI Companies Pay Publishers?
Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.
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CTV Roundup
Pure Dating App Swipes Right On Programmatic CTV Ad Buying
Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.
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