Topic

Ad Tech

  • The Big Story

    Programmatic TV Home Screens And Gaming Ads For Kids

    How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint.

    From
  • AI

    This AI Brain Wants To Get Rid Of The Grunt Work In Creative Campaigns

    Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data […]

    From
  • Data-Driven Thinking

    Why Prediction Is Replacing Precision For Outcome-Driven Advertising

    For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […]

    From
  • View on Demand

    Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape

    Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what’s actually driving growth across the broader media mix. The bigger challenge? Your competitors. While you’re focused on internal dashboards, competitors […]

    From
  • Marketers

    Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else

    The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the […]

    From
  • AdExchanger Talks

    The Gwyneth Effect, Measured

    You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s […]

    From
  • AI

    StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights

    Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often […]

    From
  • Marketers

    Marketers Are Getting Used To AI In The Ad Stack

    Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.

    From
  • Marketers

    For Video Publishers, Performance And AI Go Hand In Hand

    In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings. 

    From

  • Proving CTV Performance Under Executive Scrutiny

    CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations. In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional […]

    From