AdExchanger Archives - Chief Marketer

What Frogs And Socks Can Teach Us About AI Implementation

Conventional wisdom says that you need clean data before you can use AI. But Rebecca Sykes isn’t so sure the data needs to be pristine. Sykes, a partner at The Brandtech Group who leads its emerging technology practice, says generative AI can work with the kind of fuzzy, siloed and sometimes badly labeled data that […]

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AI

AI Startup Minerva Built An Agentic CDP, But Don’t Call It That

Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […]

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Data-Driven Thinking

MMM Is Getting Smarter. It Still Can’t Do The Whole Job Alone

Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue or simply take credit for revenue that was coming anyway? A channel with exceptional reported ROI may simply be capturing existing demand. Another may appear less efficient while creating customers who otherwise would never have entered the market. That […]

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AI

VideoAmp Bets On AI To Connect Ad Planning And Measurement

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.

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Data-Driven Thinking

Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade Desk had forked the main Prebid code due to a data collection disagreement over how to handle programmatic Transaction IDs. TTD’s presence at […]

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The Big Story

The Auction Flip: Prebid’s Plan To Swap Places With Google

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how brands are using their data in an agentic world, and why there’s a rise of AI “employees.”

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Data-Driven Thinking

Has The Ad Industry Lost The Pulse Of American Consumers?

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks might find relatable,” said one startup founder at a LiveRamp-hosted AI demo day that took place adjacent to last week’s Advertising Week New York […]

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AI

LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI media buying. Northern California Toyota Dealers Association is part of the first campaign accessing this inventory through agentic pipes with the help of indie agency H/L.

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Marketers

AdExchanger Names Lauren Wetzel Of WPP And Kristi Argyilan Of The Trade Desk As 2026 Top Women Special Recognition Award Recipients

FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President, Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in […]

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AdExchanger Talks

Making AI Pay Its Way, With Cloudflare

What if AI companies had to pay publishers every time they used their content? Cloudflare’s Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.

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