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There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change

Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure.

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AdExchanger Talks

The Hardest KPI In Advertising

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. Jablonowski is the CEO of DSPolitical, a political ad platform specifically for Democrats and progressive causes that describes itself as […]

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AI

How HelloFresh Brought AI Creative To Times Square

Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its […]

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Data-Driven Thinking

Three Advertising Industry Myths The Market Has Already Debunked

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them. The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]

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AI

The CPO Who Used AI To Revamp A CDP And Address His Own Health

Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label […]

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Data-Driven Thinking

Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product management discipline in the bliss […]

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CTV Roundup

How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.

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The Big Story

Amazon’s Million-Dollar Seller Revolt

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.

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Data-Driven Thinking

Advertising’s Next Audience Isn’t Human. So We Must Rethink The Value Of Non-Human Traffic

For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural […]

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CTV Roundup

AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show

Lightning-in-a-bottle characters, a world we’ve never seen, and something to say. AMC’s Dan McDermott breaks down what separates a hit from everything else.

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