AdExchanger Archives - Chief Marketer

Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.

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The Big Story

Political Advertising Post-Mortem Analysis, Part Deux

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

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Data-Driven Thinking

Marketing Has Made Great Progress, But Media Is Still A Minimum Viable Product

This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry […]

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Online Advertising

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue increased 11%, from $120 million in Q3 2023 to $133.5 million during the period this year. And it turned a […]

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Marketers

Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]

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Marketers

Media Consultancy MediaSense Makes Its Second Acquisition In Six Months

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3.

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Marketers

How Nespresso Measures The Online Impact Of Its Boutiques

When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that its boutiques have on online sales is one reason Nespresso opened its thirty-ninth boutique this November in the University Village Mall in Seattle. The modern boutique boasts a colorful mural by a local artist, a […]

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Online Advertising

The Trade Desk Maintains Its High Growth Rate And Touts New Channels

The Trade Desk grew by 27% year-over-year in Q3, with revenue now totaling $628 million and net profits up from $39 million to $94 million in the same period. Snooze. What’s new? Well, without breaking out new revenue metrics, The Trade Desk divulged some interesting tidbits about their business. For instance, while the company doesn’t […]

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CTV Roundup

How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM).

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