Topic

Ad Tech

  • The Big Story

    Guess Its AdsGPT Now?

    Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

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  • Programmatic AI

    Beyond the Buzz: From ideas to Action, Make Intelligence Work for Your Business, Today. Programmatic AI is where digital leaders turn intelligence into outcomes. No vaporware. No hand-waving. Just the real stuff: how to apply AI right now to plan smarter, buy faster, and automate creative that performs. Walk away with the workflows, playbooks, and […]

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  • Convergent TV World

    Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. This event covers the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the innovations driving the future of video advertising across every screen.

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  • AI

    What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation

    ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

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  • Data-Driven Thinking

    Privacy Enforcement Crossed A Line In 2025 – And There’s No Going Back

    For most of the last decade, privacy compliance lived in a gray zone. Companies could point to a cookie banner, update a policy and reasonably believe they were doing enough.  In 2025, that gray zone disappeared. What changed was not the sudden arrival of a sweeping new law, but the scale and seriousness of enforcement. […]

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  • AdExchanger Talks

    Sizing Up Success Metrics, With The CMO Of True Religion

    Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for […]

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  • AI

    CES 2026: What’s Real – And What’s BS – When It Comes To AI

    At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their perspective on where the industry stands as we kick off the new year. We got their takes on trends to watch in 2026, as well as what the industry got wrong last year and how it can […]

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  • CTV Roundup

    CTV Is Stuck In Its Growing Pains. Can AI Save the Day?

    Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry’s infatuation with agentic AI.

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  • The Big Story

    Retail Media’s Growing Influence On Retail

    The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.

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  • CES 2026

    CES 2026: For Monks, AI-Powered Personalization Is Key

    For the team at Monks, one of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical.

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