Here’s an interview with a Wall Street Journal expert on Facebook on why big brands are willing to pay $1 million per day to make a big splash by posting an ad on Facebook, even though nobody has to watch it. It all gets explained here.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.