(Promo) Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan was stolen.
Boise Cascade filed suit April 2 in U.S. District Court in Boise, ID, claiming that the Staples phrase, “Staples. That was easy” infringes on its slogan “Boise. It couldn’t be easier” which received a trademark last summer, according to news reports.
Boise Cascade has been using the phrase in its Boise Office Solutions division to market products since 1998. The Staples slogan debuted with a new ad campaign in February.
The lawsuit asks that Staples discontinue using the slogan, to destroy materials that incorporate it and to pay yet-to-be-determined damages.
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