Why the Minnesota Vikings Just Became the NFL’s Most-Annoying Team
It’s not because they signed Brett Favre, the on-again, off-again NFL journeyman quarterback who has brought his three-ring circus of self importance to Minneapolis. It’s because the Minnesota Vikings are letting the world know via its Website, in many different ways, that the future Hall-of-Famer will be under center this fall.
But as annoying as it is, it may be a very good marketing move for the Vikings… even if it seems the only people other than the team who are thrilled about Favre’s latest un-retirement are the team’s ownership, NFL commissioner Roger Goodell, and Reebok.
It starts with the splash page, ends at the e-commerce store, and has plenty of All-Favre, All-The-Time content in the middle.
Plus they’re using a pretty catchy catch-phrase: “Purple is the new Green” to get Favre fans to upgrade their gameday wardrobe. And, of course, to get Vikings fans to jump on the Favre bandwagon.
But are Vikings fans ready to accept someone why has been the enemy for more than a decade? Tough to tell. They don’t have a place on their own where fans can sound off (though they do have a Facebook presence). But they can listen to what’s being said on blogs like this one.
