What Would YOU do if YOU were Google?

Posted on by Chief Marketer Staff

Google It seems Google, a company I greatly admire, has a conundrum on its hands: what to do with the treasure drove of data it has at its disposal.

The key issue, of course, is over-stepping privacy boundaries which can lead to consumer mistrust and adversely impact revenue and profits. People do not like to do business with companies that they do not trust.

According to the Wall Street Journal, “A confidential, seven-page Google Inc. “vision statement” shows the information-age giant in a deep round of soul-searching over a basic question: How far should it go in profiting from its crown jewels

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN