Twitter Allows Marketers to Intervene, Facebook Doesn’t
If a customer or potential client talks about you on Facebook, can you avoid losing a sale?
No, not unless the customer is a part of your own conversation.
But if someone is talking smack about your brand or company of Twitter, you have that chance to join the conversation and steer the conversation in a more positive direction.
Here’s my quick, unintentional case study.
My wife and I went car-shopping on Saturday. We were interested in a Hyundai, but wanted to look at similar models at a Kia dealership down the street. I’m not familiar with the Kia, other than a few past rentals