To Young Adults, Twitter’s for Friends, Not Brands
Consumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network, a trade association promoting social marketing.
According to a study conducted in May on 200 Gen Y members of a PMN panel, 99% of the group said they currently have one or more active profiles on social networks such as Facebook or MySpace. But only 22% of that same group said they are actively using microblogging service Twitter.
The study was conducted by the PMN together with the Interactive and Direct Marketing lab at Pace University
