This Is Why Merchants Need to Get Social
Just a quick post to say Ilana Rabinowitz, vice president of Lion Brand Yarn, hit the nail on the head here at IRCE.
The reason merchants need to stake their social media claim: Because people buy from other people, not from corporations.
It’s worked for Lion Brand, and I’ll write about this later for Multichannel Merchant. Consumers once thought they were a large brand because they sold to big box stores. Now they are a familiar face to the knitting and crocheting community.
