The Next Hot Marketing Idea? Newsprint!
Okay, okay. I’m being a little tongue-in-cheek with the headline. But two recent marketing efforts printed on good old-fashioned newsprint caught my attention.
And that’s what it’s all about, isn’t it? Capturing a bit of your prospect’s overcrowded and overtaxed mindshare long enough to get them to consider your offer.
A few weeks ago, a catalog from Oldies.com hit my mailbox. It struck me as odd
