The New Marketing Positioning of Stoli
It was the first imported vodka into the US market in 1946 and still has a decent market share and presence. They were also the first to add a flavored vodka to the market. However, the folks at Stoli have seen a dip in US sales and decided to once again take the lead as an innovator in their respective liquor category. This time with a new, integrated marketing campaign.
Their new marketing is aimed at the 24-to-35-year-old vodka connoisseur. So how are they reaching these folks?
They are using a theme based on intrigue and including traditional media, social media and, of course, POS marketing — think Stoli Girls — to reach their target market.
