Social Media Hits “The Office” Wedding Episode

There are a lot of people who feel “The Office” has jumped the shark (The American version, in case Sherry Chiger is reading this in jolly ol’ England!). Even those people probably tuned in last night to watch the wedding episode (“Niagara”) had to admit it had its downright hilarious moments.

But for me, it was two pop culture events in social media that The Office’s writers cashed in on that made it Must See TV (even if NBC doesn’t use that slogan anymore): Dwight wearing his Three Wolf Moon shirt, and the reenactment of JK Wedding Entrance Dance.

I blogged about the Three Wolf Moon shirt back in May. It became an Internet wonder for Amazon.com after random comments left about the shirt went viral. For example:

Pros: Fits my girthy frame, has wolves on it, attracts women

Cons: Only 3 wolves (could probably use a few more on the ‘guns’), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

Now the wedding entrance video is proof that you never know what’s going to YouTube sensation. According to one person who left a comment on YouTube, the video was viewed by 29.9 million people before Niagara aired. By 11:30 a.m. EDT today, it received an additional 156,000 views. No doubt the on-air spoof will cause that number to rise further.

Here’s the spoof of the YouTube video, from Hulu: