Should Mailers Wait On Full-Service IMB?
Many mailers have been leery of the Intelligent Mail Barcode (IMB) since the U.S. Postal Service began accepting mail bearing the new 65-bar barcode last May. Unanswered questions of cost and return on investment have hindered some from pursuing full-service IMB.
But the discounts the USPS began offering in November evidently helped clear things up: The number of mailers using the full service IMB shot up. As of early January, the number of IMB full-service mailers increased to 171, a 60% increase from mid-December, says Tom Day, senior vice president, Intelligent Mail and Address Quality for the USPS.
But now according to postal consultant Mary Ann Bennett, here are 10 reasons why mailers should delay implementing full-service IMB.
