Pepsi to Buck the Bowl
Word came this morning via
the Associated Press that PepsiCo will sit on the sidelines during Super Bowl XLIV, for the first time in 23 years. During that time the company has been known for its big-budget commercials featuring big-ticket music stars from Ray Charles and Aretha Franklin to Britney Spears and Will.i.am.
(I hereby confess a lingering fondness for watching the 2008 Justin Timberlake get racked, smacked and sacked by various forms of Pepsi Stuff. That guy can take a flat screen to the forehead like nobody’s business.)
But this year Pepsi is foregoing the big game in favor of a community-based campaign,
