Is The List Management Brand Dead?
Ed Mallin
Big Fat Marketing Blog
Levi’s – I Can’t Believe That You Would Do That To A “Friend”
Hello faithful marketers. I come to you with a story of what I hoped would be a fruitful friendship with Levis, but quickly turned into a selfish ME ME ME story - how disappointing! Where did the friendship begin? Last Saturday evening a real, ...
Fondant Ghosts, Prostate Meds, and Enewsletters
Going through my email inbox, I noticed just how few newsletters I receive. I
Burger King Cant’ Have it Its Way
You would think that the advertising and marketing folks at Burger King, along with its advertising agency, would be learning from what's happening at their chief rival McDonald's. I have been saying it for years: McDonald's has its pulse on what's ...
What’s Next For Orchard Brands?
What are we to make of Orchard Brands being for sale? Beverly, MA-based Orchard Brands, which sells apparel, accessories and home goods to consumers age 55 and older, reportedly owes more than $700 million to lenders. Multititle mailer Orchard ...
September’s Top Five Blog Posts
Still getting caught up with your reading? Make sure you
Is Behavioral Advertising Creepy?
I've moaned in the past about the creepiness about online behavioral advertising. It seems if I am doing some sort of MCM Awards research, and go to a merchant's Website, its banner ad will follow me wherever I go until I remove the cookie. Even ...
Clean Up Your Mailings, J&P!
I want to give Jackson & Perkins a break. Really, I do. After all, I know the floral gifts mailer has had a tumultuous time in the past few years, what with Harry and David selling it off in 2008, and then the new owners filing Chapter 11 ...
Subject Lines We Love: Penney, Bed Bath & Beyond, Alibris
We
Upstart Mailer Group Questions CPI Ruling
The upstart Affordable Mail Alliance, which played a role in the Postal Regulatory Commission
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