I was shopping recently in Coldwater Creek and found a scarf that I liked for $30. When I got to the register the clerk told me that if I signed up for a branded credit card I would get an immediate $30 off. I took the deal. A free scarf, that
Haven't heard about the latest offer from Multichannel Merchant? Two-for-one entries! Yes, use the coupon code SECOND for your second entry, and get that one FREE. Get your entry forms at http://multichannelmerchant.com/awards/2011. Here's what my ...
When you
I never met Dan Walsh, but I always felt like I knew him. And that
PR heat can produce some interesting effects, and in recent days Groupon and Living Social have both felt those hype effects in very different ways. If popularity is a rollercoaster ride, the two category leaders in social couponing have been riding on ...
What would a merger between NewPage Corp. and Verso Paper Corp. mean to the industry? Well, according to an industry expert, a NewPage-Verso merger for the paper world be the
The first article in this series about using the effective sales technique of StorySelling defined what StoryTelling actually is and what makes StorySelling more effective in your customer and prospect marketing communications. This article will deal ...
Last April, there was some speculation that Target Corp. was going to relaunch the Smith & Hawken website as a social community for gardening and outdoor enthusiasts. It appears we were wrong. Target did reactivate smithandhawken.com, but as a ...
A few years ago we ran an article in Multichannel Merchant about The box step. This refers to the catalog box dance
My wife and I made a rare trip out with out four-month old son, William, with the intent of picking him up a Pack and Play type of Play Yard device. Being frugal shoppers, the first thing my wife and I saw when we entered our local Babies R Us store was ...
