Coors Light Takes Women Seriously (Finally!)
Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.
Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.
Retailers set online shopping records this season, reporting 31 days with over $1 billion in spending, according to Adobe Marketing Cloud.
Get the recognition for you deserve for your outstanding promotional marketing campaigns—enter the 2016 PRO Awards today!
What do the most-read stories of 2015 on ChiefMarketer.com tell us about our readers?
Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage.
Mosaic brought “the cloud” to life through an installation designed to evoke the freedom of the cloud at Oracle OpenWorld.
Peter Sagal gave a great closing keynote on how to tell a joke at MarketingProf’s B2B Forum last week in Boston—but you really had to be there.
Just arrived back from the ANA Masters of Marketing Conference; three days in Orlando jam-packed with big brand speakers and great networking. Here's a roundup.
The City of Boston is transforming government to become user centric and data driven by doing something very simple—it’s listening to what residents want and putting their needs first.
Snickers "Dial-a-Snickers" campaign uses words like "cranky" and "spacey" to diagnose people who really could use a Snickers bar.