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Making B2C Connections with B2B Audiences
B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects.
B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects.
Google, General Electric and Intel were at the top of Sacunas’ recently released report on the Top 100 B2B Brands.
Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 – 23, at the Hilton New York.
Many young entrepreneurs are coming around to the allure of B2B after stumbling in their attempts to get a B2C venture off the ground.
The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day.
In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.
McDonald’s has a new invention, the J-straw, to enhance the consumption experience of its layered Shamrock Shakes—just in time for St. Patty's Day.
Everything old is nude again: After a year of covering up, Playboy will resume running nude photos.
Brands can dish up some zany promos, but the Burger King Adult Meal hits the list of hmmm … wonder what kind of rumble this is going to cause?
There’s an old saying about “all press being good press.” Somehow, I don’t think Ivanka Trump feels that way these days.