Making B2C Connections with B2B Audiences
B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects.
Big Fat Marketing Blog
Google, GE Lead List of Top 100 B2B Brands
Google, General Electric and Intel were at the top of Sacunas’ recently released report on the Top 100 B2B Brands.
We Want You…To Speak at B2B LeadsCon NY!
Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 – 23, at the Hilton New York.
Hey Sexy—Words B2B Marketers Don’t Often Hear
Many young entrepreneurs are coming around to the allure of B2B after stumbling in their attempts to get a B2C venture off the ground.
Snap a Guinness Mustache to Benefit Charity
The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day.
Top 10: February’s Most Popular B2B Articles
In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.
The Ingenious New McD’s J-Straw
McDonald’s has a new invention, the J-straw, to enhance the consumption experience of its layered Shamrock Shakes—just in time for St. Patty's Day.
Playboy Strips Back to the Brand’s Roots
Everything old is nude again: After a year of covering up, Playboy will resume running nude photos.
The Adult Happy Meal: Burgers, Beers & a Feather Duster
Brands can dish up some zany promos, but the Burger King Adult Meal hits the list of hmmm … wonder what kind of rumble this is going to cause?
Can Ivanka Trump’s Brand Recover?
There’s an old saying about “all press being good press.” Somehow, I don’t think Ivanka Trump feels that way these days.
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