Big Fat Marketing Blog

The last thing you think you would hear during these economic times is talk of store expansion. But guess what? That

i just saw a :30 tv spot for a local dairy/ice cream chain that featured the chairman dressing in various holiday-specific costumes. Easter, Independence Day, Mother's Day, etc. I think the point was to get viewers to serve more of their ice cream to ...

i just saw a :30 tv spot for a local dairy/ice cream chain that featured the chairman dressing in various holiday-specific costumes. Easter, Independence Day, Mother's Day, etc. I think the point was to get viewers to serve more of their ice cream to ...

So, has anyone out there caught a screening of "Art & Copy," the new documentary about advertising and inspiration? What did you think? It hasn't hit my city yet, but it looks pretty interesting. The movie features ad biz luminaries like George ...

It's not because they signed Brett Favre, the on-again, off-again NFL journeyman quarterback who has brought his three-ring circus of self importance to Minneapolis. It's because the Minnesota Vikings are letting the world know via its Website, in many ...

NPR's "On the Media" recently reran an interesting series of stories related to the Internet, including a piece called "Smirch Engine," about online privacy or lack thereof, and how the anonymity of the Web can cause normally polite people to behave ...

Is there any difference between spamming someone and really just trying to get the most from your customer? Here's why I ask. I have a high school football blog, and I decided a weekly e-mail newsletter during the season may be a great way to drive ...

The teen retailer, Abercrombie & Fitch, frequented by preppy and status-conscious kids, has gone out of style. No matter how much it believed

Sure, direct marketers are always hearing about folks who are tired of getting tons of direct mail. Folks complain about their clogged mailboxes, put their names on do-not-mail lists and do everything but string garlic around their necks to keep the ...

The Boston Globe Sunday Magazine had an interesting piece a few weeks ago profiling Christopher Kimball, the creator of America's Test Kitchen. I had the chance to hear Kimball speak a few months back at the New England Mail Order Association's spring ...