How Else Would You Advertise for a Wooly Mammoth?
The Field Museum in Chicago is turning heads, literally, with furry outdoor media placements. They’re placed right in the heart of the city, and have everyone talking.
The work promotes the first-ever US appearance of an actual Wooly Mammoth, and without saying a word the placements make their point. It’s a small media plan–just two bus shelters and one very furry bus, but it has connected with tourists and city dwellers, with plenty of social media mentions, and tremendous word of mouth. 
Two things I love: the placements take advantage of the Windy City in springtime because every breeze makes the furry messaging practically beg you to look at it. And the idea comes right from the brand itself; big, furry, larger-than-life. No explanatory copy necessary. 
