Happy Holidays, Here’s a Box of…Nothing!
I read an interesting case study today that involved two of my favorite things: direct marketing and bourbon.
It seems like the makers of Knob Creek bourbon wanted to let people know that their small batch supply was running very low … each batch is aged nine years. So, they wanted to inform their thirsty loyalists (Hey, why wasn’t I on that list?) of their predicament.
They turned to FedEx. Only, there was one small catch.
The box containing the bourbon housed an empty bottle. Here are the the details. ARGH!!!
Good promotion or waste of money? Let me know…
