Guilty Pleasure: Cheer Gives Americans a New Soap Opera
The Cheer laundry detergent brand is hoping to seep into the American psyche with a new campaign that plays on an endearing and longtime form of escapism and relaxation, the soap opera.
Loyal viewers often see themselves and their lives playing out before them in the long-winded tales. They can relate to the various melodramas of heartbreak over a failed marriage, the shock of stumbling upon an unfaithful spouse and the ongoing saga of catty women.
There are about 18.5 million people who watch the Top 7 soaps on any given day and Cheer has research that indicates its core customers are among those daytime drama fans. So because of that connection
