Feeling Lonely? Get More Mail

Sure, direct marketers are always hearing about folks who are tired of getting tons of direct mail. Folks complain about their clogged mailboxes, put their names on do-not-mail lists and do everything but string garlic around their necks to keep the postman away.

But what about people who want more mail?

If you’re one of those sorts, you might want to try IGotAnEnvelope.com. The site bills itself as “continuous art project,” and encourages people to leave self addressed stamped envelopes in public places, along with a note encouraging the finder to put something personal and creative inside and then send it back. The recipient then scans the contents and submits them to the site.

The results are varied, ranging from a burlesque looking playing card to a sketch of Frankenstein and the Statue of Liberty arguing about buffet options. Others write little notes or stories.

It’s a fun concept, and, as more marketers look for ways to update their customer contact strategies, a thought for those open to guerilla tactics to embrace. I’d be tempted to try it myself, although as Pop Candy blogger Whitney Matheson notes, it may be a better idea for those with P.O. boxes, since it might not be the greatest idea to leave your home address out for strangers.

So