Coincidence Perhaps? I Think Not!
This morning I read that Netflix profits are up 22%. Yesterday I read that Amazon bought Zappos (a very successful company itself) for $850,000,000. I also read that Amazon’s sales continue to increase. What’s the common denominator?
Direct Marketing!
Yes, the economy is tough, but these firms are proving that a great direct marketing model can withstand deep dips in the economy and prosper.
What’s your take? Share the good, bad and the ugly. It will benefit all.
