Can Facebook, Twitter and Blogs Help Grow a Business?
My apologies to those who attended the Retail Marketing Society’s Nov. 18 luncheon, in which you were a great attentive and curious audience for my session, “Social Media: Can Facebook, Twitter and Blogs Help Grow a Business?”
I owe some of you an abridged version of the presentation (complete with links and whatnot), and should have taken care of reworking that well before Thanksgiving. And I don’t want to joke and say, “Christmas is Coming!”
But at the same time, I want to share some of the interesting points either I brought up, or the audience chimed up about.
First, it was great to know that the audience got it: Social media is not a sales channel, nor is it for push marketing. And as I was talking to some retail marketers for the presentation, they got it, too. The best quote came from Bob Thacker, the SVP marketing/advertising for Office Max:
“Social media means you also have to have social grace. You don
