BMW: “The Ulitimate JOY Machine”
BMW, the iconic car maker, is changing up its ad campaign, ditching power and performance for joy.
The company says the new work more accurately reflects the mood of its consumers, who have traded in luxury for frugality. Here’s a peek at the new TV spots.
The new creative features actual BMW owners, as opposed to mainly showcasing the vehicles.
Time will tell if this was a wise move…
