Are All Car Dealers Morons?

Here’s a story on poor customer service you may enjoy.

Recently I began the painful process of looking for a new car. A SUV, actually, to replace our 2002 Chevy Suburban, as with 4 kids and a dog, my family does not fit into a traditional car. My wife narrowed her choices to another Suburban or a Toyota Sequoia. This is post “cash for clunkers” and I assumed they would want to dump these gas guzzlers fast.

I forgot to never assume.

I reach out to four (4) Chevy dealers and three (3) Toyota dealers and I can not even get a call back. I go online, try that method, totally ignored. After my 4th or 5th attempt, I finally reach one dealer for each product who will only negotiate if I come to the dealership and when I get more specific, they ignore me and don’t return my calls.

As I write this I still have not made any headway. Car dealers still don’t seem to understand that their model is broken and even worse, treat me, and I am sure many of you, like we are annoying them by wanting to buy their products. NOT a wise way to create raving fans.

Customer service can be a “game changer” in marketing in any economic climate, especially a down economy, yet these automobile dealers just don’t get it. Pay attention to customer service. It will heed you well. Your bottom-line will prove it.