A New Shave for Tiger Woods?

Gillette may be dropping Tiger Woods as a pitchman, but another men’s grooming company says it’s lucky to be gaining from the pro golfer’s recent woes. LoHud.com, the Website of The Journal News, reports that Lucky Tiger grooming products has seen a 20% increase in Internet sales since Woods’ bizarre automobile accident woke the skeletons in his closet.

Since the company founded in 1935, it’s said the use of Lucky Tiger can help men get lucky with the ladies. Who knows, maybe these new found buyers are buying the products as a gag gift, or maybe they’re hoping to have a laundry list as long as Tiger’s ever growing one.

Here’s a quick excerpt from the LoHud article:

“How do I say this nicely?” asked Fred Rosen, who owns the Lucky Tiger brand of men’s grooming products with his wife, Stacey Rosen. “Every time a new girlfriend came up, we would see (Internet) traffic go up.”

Not bad for the Valhalla, NY-based family-owned company. The only problem is, Fred Rosen told LoHud they don’t know what search terms brought these new-found customers to their site. I can hear the Internet gurus groaning, and the Web analytics firms looking up Rosen’s phone number:

(It’s not clear how many people found the site after typing the words “lucky” and “tiger” into a search engine, however, since the company does not yet track search terms to monitor traffic.)

I gave it a shot. I typed Tiger Woods and lucky into Google. A link to the LoHud article showed up at the bottom of the first page. Most of the pages that popped up had to do with Woods being lucky he wasn’t murdered like former NFL quarterback Steve McNair was on July 4 when he decided to… how could I put it nicely… go for it on fourth and goal.

The words Tiger Lucky did bring Lucky Tiger to the top of the first page, as they should. The phrase Tiger lucky to be alive doesn’t show up on the first page at all (neither do any headlines about the golfer).