1-800-Flowers Gets a Facebook Headache
Good news for 1-800-Flowers – it debuted its online store on Facebook today.
Bad news for 1-800-Flowers – its press release does not tell the world how to access its online store on Facebook.
So if you go to Facebook and search 1-800-Flowers, here’s what you’re going to see:
(Click the image to enlarge)
Not a flattering representation of 1-800-Flowers. And if you truly are a fan of the merchant, you’ll take it with a grain of salt.
Hopefully for the merchant, other Web surfers (press and otherwise) who read the release go directly to the 1-800-Flowers Website to access its Facebook page.
None the less it’s a great idea by 1-800-Flowers, even if the Facebook page (at facebook.com/1800flowers, by the way) limits the choices to four on screen. Click on one of the selections and it will open that product’s page in another window, so you can go ahead and surf the whole 1-800-Flowers selection.
And 1-800-Flowers says future versions of the store will integrate Facebook users’ birthday calendars. What better way to get that “Oops-I-Forgot” shopper?
