EVERY TIME I get into making over an ad for a high-tech product, my head starts to hurt. The product specifications and differences can confuse anyone but an advanced geek. It’s a dirty job, but somebody’s gotta do it. And my comparative ignorance offers one advantage. It enables me to put myself in the shoes of the ad prospects, many of whom know even less than I do.
But the writer of this ad for the new BlackBerry 5810 handheld PDA either knew almost nothing about the product or chose not to share it with readers. About all the ad conveys is that this model has added a built-in wireless phone, and it conveys even that rather clumsily. The headline, if you want to call it that, is just the one word
Network
