Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.
From Feb. 15 to Aug. 15 consumers can enter to win the sweepstakes at Hondacivictour.com.
The sweepstakes is a part of the 2006 Honda Civic Tour, which kicks off March 23 in Fresno, CA, featuring the hip-hop band The Black Eyed Peas. The Grammy-winning artists will be hitting the stage in more than 35 cities nationwide to promote their Monkey Business album. The Civic Hybrid, which is emblazoned with a monkey in the center of the car’s hood, will be showcased in each city the tour visits.
Atlanta-based Ignition, Inc. handles. Radio, TV, Internet, print and guerrilla tactics including street teams, support.
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